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Characters
Main Character Name: Arianna Role in the music video: Arianna is the main character of the video. The idea is that camera follows her spending time at the beach, walking along the shore, looking out at the sea and just enjoying the moment. There isn’t a heavy storyline, but more of a simple, reflective mood that fits the song. Costume & Styling She will be wearing: Beach shorts A simple tank top Barefoot on the sand Her hair will be blonde and beachy, slightly messy from t
Mar 17


Location recce
For my music video, I have chosen Playa del Arenal de Burriana as the main filming location. I believe this beach perfectly captures the relaxed and slightly nostalgic vibe of the song by Vance Joy. The wide spaces and natural lighting, especially during sunset, create an ideal setting for the indie, summery aesthetic I want to achieve. It also feels authentic and not overly commercial, which helps the video connect better with a young audience looking for something natural a
Mar 17


Minor tasks narrative & branding
For my project, my major task is the music video, and my minor tasks will be a digipak and an Instagram profile. Even though these are different types of media products, they should still feel connected. This means they should share the same visual style and branding so that the audience can clearly recognise that they all belong to the same project. One important element I want to keep consistent across all three products is the beach setting. In my music video, most scenes
Mar 8


Script
Planning My Music Video To plan my music video, I listened to the song carefully and noted the timings, lyrics and structure (intro, verses, chorus and bridge). This helped me decide what types of visual elements, camera shots and editing techniques I want to use during each part of the song. Because “Riptide” has a calm sound and relaxed rhythm, I decided that the video will be filmed mainly at the beach, using natural lighting. Intro (0:00 – 0:12) At the beginning of the
Mar 6


Plot & Story / Song Analysis
For my project, I have chosen the song “Riptide” by Vance Joy . Before planning my music video, I researched the artist, the meaning of the song, and its structure so I can understand it better and create ideas that fit the music. Research about the artist and the song Vance Joy is an Australian singer-songwriter whose real name is James Keogh. Before becoming a musician he actually played professional Australian Rules football, but later decided to focus on music. His style
Mar 6


Target Audience Profile
Target Audience Results & Reflection Post Results Reflection The questionnaire results indicate that the core audience for the music video is predominantly teenagers and young adults who regularly consume music video content on Spotify and also show preferences for indie and folk sounds, which strongly validates the decision to base the project on Riptide by Vance Joy. The strong preference for narrative and atmospheric visuals indicates that a story-driven concept with a w
Mar 1


Target Audience Questionnaire/Research
I am creating a music video for my media coursework and this questionnaire will help me understand audience preferences, music habits, and visual styles. I will gather all responses from my friends and their friends to have a wider range of opinions and answers. The following questions are the ones used in the questionnaire: What is your age group? Under 16 16–18 19–24 25–34 35+ What is your gender? Female Male Prefer not to say How often do you listen to music? Every day A f
Feb 28


Analysis - Conventions, style, techniques research - Major & Minor Tasks
FOR MAJOR TASK: Textual Analysis 1 - Calvin Harris - Summer https://www.youtube.com/watch?v=ebXbLfLACGM I chose this music video because it is a strong example of a contemporary dance-pop video that uses coastal imagery to communicate freedom and nostalgia. The conventions include fast-paced editing, performance shots of the artist and beach/ road visuals. The beach environment is used to create a sense of openness, which reflects the energetic tone of the song. In term
Feb 26


Genre & Moodboard Minor Tasks
A. Album Digipak For my album digipak , I created this moodboard that establishes warm and nostalgic visuals, inspired by coastal environments and natural lighting. The beach settings and sunset tones create a calm and reflective mood that will connect closely with the atmosphere of the music. I prefer using as many relaxed poses as possible, because it feels more realistic than rigid poses that look counterfeit. Visual references such as instant photographs and vinyl tex
Feb 22


Genre & Moodboard Major Task
For my music video, I want to create a cinematic beach vibe . The video will feature a blonde girl as the central character, walking along the shoreline or standing at the water’s edge with palm trees in the area as well. Wide shots of the ocean and horizon will give a sense of space and freedom, while close-ups on her face or hands will capture the reflective moments. The natural environment will be the main backdrop, with minimal distractions, so the focus stays on her and
Feb 21


Research into CONVENTIONS for Minor Tasks
Social Media Platforms for the Music Video Brief: TikTok vs Instagram Similarities Differences Both TikTok and Instagram are highly visual platforms that rely on short-form video and imagery to capture audience attention. They are widely used in the music industry to promote releases, build artist identity, and engage directly with fans through likes, comments, and sharing features. Both platforms also allow content to reach large audiences quickly through algorithm-driven f
Feb 21


Choosing the song for my Major Task
For my Media Studies music video project, I have chosen the song “Riptide” by Vance Joy . This song was released in 2013 and became popular around the world due to its unique sound and creative music video. It is an indie folk song with a relaxed but also mysterious atmosphere. The track mainly features ukulele and Vance Joy’s voice, which gives the song a very recognizable style. One of the main reasons I chose “Riptide” is because of its unusual and artistic mood. The song
Feb 21


Research into CONVENTIONS for Major Task
Even though I analysed all the conventions because of my own interest to understand them, I will still create a music video on the beach, as I wanted since the start of the course. It will focus on a realistic style, using natural lighting to create a reflective mood. It will combine performance elements, such as the individual lip syncing by the sea, with subtle narrative moments to convey emotion without a complex storyline. Features I would not want in my own work: Overcro
Feb 16
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