This post explains how I created the digipak cover for my music project, focusing on photography, editing and layout. The aim was to create a clean, emotional design. Photography and Initial Image The main image used for the digipak was taken outdoors at night. I chose to photograph in low light to naturally create a darker mood. The limited lighting helped produce soft shadows and reduced background detail, which made the subject stand out more clearly. This also supported

Overall, for me this was a great exercise as doing something I wasn't familiar with before and I hope that I can learn from the mistakes made now and improve in order to reach my full potential until completing the major tasks later. This process reinforced my understanding that effective media production depends not only on initial ideas, but on how those ideas are adapted through practice, reflection, and awareness of audience and platform. Rather than simply following tr

Overall, creating the digipak was a reflective and useful part of the production process because it helped me think more carefully about how visuals communicate mood and identity. While working on the design, I became more aware of how small choices, such as lighting, framing, colour, and typography, can completely change how an image is read by an audience. Looking back, I think the digipak improved my design skills and understanding of conventions, especially in keeping th

This post explains how I created my music video, from filming to editing. The main focus was emotional performance and a consistent visual style inspired by the chosen song. Portrait Format Choice I chose a portrait format because the video is designed to be watched on a phone. The performer is placed in the centre of the frame and fills most of the screen. This keeps attention on facial expression rather than the background. If the video was filmed in landscape, more empty

For my “Back to Black” music video major task, I wanted to build something emotional, something that matches both the lyrics and the character’s journey. The transformation that takes place in the video, the one I mentioned in my previous posts as well, is also what links the video to my digipak cover. 1. To achieve the planned mood, I researched music videos by artists who use emotional visuals really well: Amy Winehouse - the main inspirational figure Billie Eilish Lana D

As I mentioned in my previous post about initial ideas, for my minor task, I’m designing the cover of a digipak inspired by Back to Black  by Amy Winehouse. Since the song is emotional and very winter coded, I want the cover to visually match that feeling. 1. To figure out the direction I want, I looked at album covers from artists who share the same gloomy or emotional vibe: Amy Winehouse, Lana Del Rey, Billie Eilish and Banks. Their covers usually focus on: One main po

For this postmodern media piece, I created a meme using a famous Friends  scene where Rachel, Phoebe and Monica are sitting on the couch in their wedding dresses, drinking and watching TV. I wanted to make a humorous commentary on modern life: how sometimes we dress up or try to look fancy, but our plans are actually very casual, like binge-watching TikTok. What steps I followed: I found the screenshot of the three friends in their wedding dresses sitting on the couch. I adde

For my Preliminary Project, I’ll be working on two tasks that connect to each other: For the minor task , I’m creating the front cover of a digipak . This part of the project gives me the chance to experiment with visuals, colours, and style before jumping into something bigger. Then, for the major task , I’ll put everything into practice by making a short music video  that matches the digipak. This lets me explore filming, editing, and creative direction while developing my

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