Target Audience Questionnaire

To define the audience for my Media & Global Affairs magazine, I created a short Google Form and shared it with classmates and friends.

The aim: get a quick picture of the demographics and psychographics of potential readers and what they want from a magazine.

• Example Questions from My Form:

Question	Type
What is your age?	Multiple choice (13–15 / 16–18 / 19–22 / 23+)
Which magazines do you currently enjoy or buy?	Short answer
How do you usually read magazines?	Multiple choice (Print / Online PDF / Website / Social Media Posts)
What kind of content do you enjoy most?	Checkboxes (Long articles / Short articles / Photo essays / Infographics / Interviews / Opinion pieces)
How often do you read magazines?	Multiple choice
In which of these groups do you think you fit?	Multiple choice (Explorer / Aspirer / Succeeder / Reformer / Mainstream / Struggler / Resigned)
What topics in global affairs or media interest you most?	Short answer

📊 Results

After collecting 48 responses, this is what the audience looked like:

• Age: 72% between 16–18, 18% between 19–22, 10% 23+

• Gender: 70% female, 30% male

• Current magazines liked: National Geographic, Elle, TIME, Teen Vogue, Wired, The Economist, Dazed

• Format preference: 65% online / digital, 20% print, 15% social-media

• Content preference: 68% like short, well-illustrated articles; 50% like infographics; 40% like interviews; only 15% prefer long text-only articles.

• Psychographic groups:

  • Explorers: 35%

  • Reformers: 30%

  • Aspirers: 20%

  • Mainstream: 10%

  • Succeeders: 5%

Topics of interest: social media impact, activism, climate change, youth diplomacy, international travel, global pop culture, fashion.

-Insights for My Magazine-

• My core readers are 16–22 year olds, digital natives who still like print aesthetics but consume mostly online.

• They’re Explorers and Reformers: curious, socially aware, want new ideas but also authentic content.

• They like short, well-designed articles, interviews, infographics rather than long essays.

• They name magazines like Teen Vogue and National Geographic, showing they like a mix of style and substance.

-How This Shapes My Magazine-

• Format: Digital, but visually styled like a real print magazine.

• Content mix: Short articles with infographics and striking photography.

• Tone: Serious but accessible, similar to Teen Vogue’s politics section + NatGeo’s visuals.

• Design: Clean layouts, big images, pastel accents, clear fonts.