Target Audience Profile

After creating and sharing my Target Audience Questionnaire, I originally planned to wait a week to gather responses. However, all of the friends and classmates I asked, completed the form very quickly, so I was able to analyse the data sooner than expected.

📊 My Questionnaire & Results

-What the Results Showed

• Age Group: Most respondents were between 16–20 years old, with a smaller number in the 21–25 category.

• Magazine Habits: A majority said they read magazines online rather than print.

• Preferred Content: Respondents like feature articles mixed with visuals, opinion pieces, and interviews, especially about media, world issues, and culture.

• Lifestyle Groups: Most respondents identified as Explorers and Aspirers. A smaller portion felt they were Reformers.

-Reflection: How This Shapes My Magazine

• Main Target Audience: Students and young professionals aged 16–24 who are interested in media, global affairs, and cultural trends.

• Format Choice: Because most people prefer digital access, my magazine will be optimised for online reading, with a clean, mobile-friendly layout.

• Content: More focus on interactive features (photo essays, infographics, short opinion columns, and interviews with young voices).

• Tone & Style: Bold but approachable — pastel aesthetics with clear typography to make serious topics visually appealing.

• What I Will Not Include: Very long academic-style texts or heavy print-based layouts, as my audience prefers shorter, visual-heavy articles.

-Audience Groups

Most of my respondents fit into the Explorer and Aspirer categories:

• Explorers seek new experiences and ideas — they’ll appreciate unique angles, international perspectives, and multimedia content.

• Aspirers are motivated by style and image — they’ll be drawn to a magazine that feels fresh, modern, and visually strong.

This means my magazine should balance substance and style: credible, informative articles presented in a visually appealing, shareable way.