Magazine Brand Identity

Genre

• Media / International Relations / Diplomacy.

• Focus: how media influences global power, public opinion, activism and culture.

Masthead

• Name: Global Lens

• Tagline: Media & Diplomacy Magazine

• Logo style: bold serif for “Global Lens”in a shade of pastel pink and black boarders, with a clean smaller navy blue sans-serif for the tagline.

Fonts

• Serif fonts (e.g. Playfair Display, Merriweather and others) for headlines, feature titles, masthead.

• Sans-serif fonts (e.g. Montserrat, Open Sans) for body text, captions, sidebars → legibility, especially digital.

• One accent font (lighter weight/ decorative) may be used sparingly for pull-quotes or section headers, to give distinct flavour without reducing readability.

Visual Approach

• Clean, structured layouts: 2-3 column text flows, generous white space, margins and gutters.

• Use of pull quotes, box panels, infographics to break up heavy text.

• Photo essays and strong imagery. Portraits, documentary-style, media in action.

  
  

Colours

• Core palette: navy blue / dark blue for authority and contrast.

• Accent colours: pastel pink (for highlights, pull quotes, small graphic elements) to soften, modernize.

• Black / white / greys for body text and backgrounds for readability.

• Possibly a second accent or neutral (e.g. off-white, light grey) for subtle backgrounds or textures.

Photos Style

• High resolution, authentic, somewhat documentary .

• Lighting realistic. Compositions that show people interacting with media, public spaces, news events.

• Occasional conceptual imagery (screens, maps, social media interface screenshots) to illustrate abstract ideas.

Table of Contents Style

• Clear hierarchical structure: sections labelled Features, Columns / Regulars, Visual Essays, Back Page.

• Small thumbnail images for major feature articles.

• Page numbers and issue date clearly shown.

• Short teasers under article titles to entice readers.

• Clean grid layout, consistent across issues for brand familiarity.

Target Audience

• Ages ~16-25, high schoolers / university students / young professionals.

• Global perspective, digitally native. Interested in current affairs, media culture, activism, design.

• Values both depth and style: wants serious content but accessible, visually engaging.

What Makes It Stand Out

• Thematic coherence: each issue with a strong narrative thread (e.g. “Soft Power in the Digital Age”).

• Mix of serious journalism + voices of youth + visual storytelling (photo essays, infographics).

• Aesthetics + execution: clean, modern, credible, not flashy but not dull either.

• Digital friendliness (online reading, shareable content) but maintaining magazine craftsmanship.

• Inclusion of lesser-heard perspectives: young people, creators from different countries, grassroots movements.